AGRINFO AGRINFO logo

THE LATEST ON EU AGRI-FOOD POLICIES IMPACTING LOW- AND MIDDLE-INCOME COUNTRIES

Proposal for a Green Claims Directive

Published by AGRINFO on

Summary

The European Commission is concerned that consumers are currently misled by inaccurate environmental or "green" claims. Its proposed Directive sets new rules on how businesses may communicate the environmental aspects of their products or company to consumers through claims that they make voluntarily. This includes rules on how to justify and communicate green claims. EU Member States must establish assessment bodies that check and approve all green claims and green labelling schemes before they are made public.